{"id":316,"date":"2025-05-12T15:37:06","date_gmt":"2025-05-12T15:37:06","guid":{"rendered":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/?post_type=part&#038;p=316"},"modified":"2025-05-15T22:37:56","modified_gmt":"2025-05-15T22:37:56","slug":"chapter-two-audience-analysis-and-listening","status":"publish","type":"part","link":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/part\/chapter-two-audience-analysis-and-listening\/","title":{"raw":"Chapter Two: Audience Analysis and Listening","rendered":"Chapter Two: Audience Analysis and Listening"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Learning Objectives<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nAfter reading this chapter, you will be able to:\r\n<ul>\r\n \t<li>Define audience-centered, audience analysis, and demographic characteristics;<\/li>\r\n \t<li>List and explain the various demographic characteristics used to analyze an audience;<\/li>\r\n \t<li>Define the meanings of attitudes, beliefs, values, and needs;<\/li>\r\n \t<li>Diagram Maslow\u2019s hierarchy of needs and explain its usefulness to public speaking;<\/li>\r\n \t<li>Describe contextual factors that should be considered when preparing a speech;<\/li>\r\n \t<li>Describe typical barriers to listening in public speaking situations;<\/li>\r\n \t<li>Explain ways an individual can improve his\/her listening when in an audience; and<\/li>\r\n \t<li>Apply what you know about listening to improve your personal preparation of a speech.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Chapter Preview<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ul>\r\n \t<li>The Importance of Audience Analysis<\/li>\r\n \t<li>Demographic Characteristics<\/li>\r\n \t<li>Psychographic Characteristics<\/li>\r\n \t<li>Contextual Factors of Audience Analysis<\/li>\r\n \t<li>Listening in Public Speaking Settings<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Objectives<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<p>After reading this chapter, you will be able to:<\/p>\n<ul>\n<li>Define audience-centered, audience analysis, and demographic characteristics;<\/li>\n<li>List and explain the various demographic characteristics used to analyze an audience;<\/li>\n<li>Define the meanings of attitudes, beliefs, values, and needs;<\/li>\n<li>Diagram Maslow\u2019s hierarchy of needs and explain its usefulness to public speaking;<\/li>\n<li>Describe contextual factors that should be considered when preparing a speech;<\/li>\n<li>Describe typical barriers to listening in public speaking situations;<\/li>\n<li>Explain ways an individual can improve his\/her listening when in an audience; and<\/li>\n<li>Apply what you know about listening to improve your personal preparation of a speech.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Chapter Preview<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<ul>\n<li>The Importance of Audience Analysis<\/li>\n<li>Demographic Characteristics<\/li>\n<li>Psychographic Characteristics<\/li>\n<li>Contextual Factors of Audience Analysis<\/li>\n<li>Listening in Public Speaking Settings<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"parent":0,"menu_order":2,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-316","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/pressbooks\/v2\/parts\/316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":3,"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/pressbooks\/v2\/parts\/316\/revisions"}],"predecessor-version":[{"id":686,"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/pressbooks\/v2\/parts\/316\/revisions\/686"}],"wp:attachment":[{"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/wp\/v2\/media?parent=316"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/wp\/v2\/contributor?post=316"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/ppsccom1150publicspeaking\/wp-json\/wp\/v2\/license?post=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}