Chapter Thirteen: Persuasive Speaking
Learning Objectives
After reading this chapter, you will be able to:
- Define persuasion;
- Define ethos, logos, and pathos;
- Explain the barriers to persuading an audience;
- Construct a clear, reasonable proposition for a short classroom speech;
- Compose an outline for a well-supported persuasive speech;
- Analyze the audience to determine appropriate emotional and personal appeals.
Chapter Preview
- Why Persuade?
- A Definition of Persuasion
- Why is Persuasion Hard?
- Traditional Views of Persuasion
- Constructing a Persuasive Speech
