{"id":473,"date":"2024-10-18T01:49:55","date_gmt":"2024-10-18T01:49:55","guid":{"rendered":"https:\/\/pressbooks.ccconline.org\/mat1260\/?post_type=chapter&#038;p=473"},"modified":"2025-01-09T21:34:35","modified_gmt":"2025-01-09T21:34:35","slug":"1-4-bias-in-studies","status":"publish","type":"chapter","link":"https:\/\/pressbooks.ccconline.org\/mat1260\/chapter\/1-4-bias-in-studies\/","title":{"raw":"1.4: Bias in Studies","rendered":"1.4: Bias in Studies"},"content":{"raw":"<p class=\"lt-stats-20852\">In the last selection we discussed how non\u2010probability sampling methods will often not create a representative sample that is needed to draw any meaningful conclusions. These methods usually create two types of bias.<\/p>\r\n\r\n<div id=\"section_1\" class=\"mt-section\">\r\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Sampling Bias<\/span><\/h2>\r\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Sampling bias<\/strong><\/em><\/span> occurs when the sampling method does not create a representative sample for the study. Sampling bias frequently occurs when using convenience sampling.<\/p>\r\n\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h4 class=\"textbox__title\">Example<\/h4>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<div class=\"exHead\"><img class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16883\/clipboard_e9c60ad9650a29e3ea320db9468c58109.png?revision=1\" alt=\"clipboard_e9c60ad9650a29e3ea320db9468c58109.png\" width=\"535\" height=\"312\" \/><\/div>\r\n<div class=\"example clearfix\">\r\n<p class=\"lt-stats-20852\">A community college proposes increasing the student fee by $5.00 in order to create more open hours for the library. A survey was conducted by several student researchers to see if there was support for this fee. The researchers stood in the central part of the campus near the library and selected students for their sample as they were walking by. The students were only sampled during the morning hours.<\/p>\r\n<p class=\"lt-stats-20852\">This is a convenience sample and probably not representative for this study. The students sampled only day students, excluding night students who are less likely to use the library. Some excluded students only take classes online and don't use the library. Finally, the survey was conducted near the library, so it is more likely that the sample contained library users, who would probably be more likely to support added services.\u00a0\u00a0This is a clear example of sampling bias.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div id=\"section_2\" class=\"mt-section\">\r\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Self\u2010selection Bias<\/span><\/h2>\r\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Self\u2010selection bias<\/strong><\/em><\/span> occurs when individuals can volunteer to be part of the study, the non\u2010probability self\u2010selected sampling method discussed above. Volunteers will often have a stronger opinion about the research question and will usually not be representative of the population.<\/p>\r\n\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h4 class=\"textbox__title\">Example<\/h4>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<div>\r\n<p class=\"lt-stats-20852\">Many members of congress will try to use online surveys to generate support for their position. Here is an example during the 2017 attempt to repeal the Affordable Care Act (ObamaCare).<\/p>\r\n<p class=\"lt-stats-20852\">Rep. Marsha Blackburn (R\u2010Tenn.) on Tuesday posted a poll on Twitter to get feedback on Republicans' proposed ObamaCare repeal. As it turns out, though, a majority of Twitter users who voted recommended keeping the healthcare law in place.<\/p>\r\n<img class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16884\/clipboard_e5521116a30a890cf42461e6b4c994cd1.png?revision=1\" alt=\"clipboard_e5521116a30a890cf42461e6b4c994cd1.png\" width=\"468\" height=\"245\" \/>\r\n<p class=\"lt-stats-20852\">While Blackburn might have expected to hear only from her Tennessee district \u2014 which handily reelected her in November \u2014 she soon found the poll swamped with votes opposed to an ObamaCare repeal.<\/p>\r\n<p class=\"lt-stats-20852\">The poll from Blackburn, a member of President\u2010elect Trump's transition team, received 7,968 votes, with 84 percent opposing a repeal of ObamaCare. The repeal opponents' side was likely helped by a retweet from White House spokesman Eric Schultz<\/p>\r\n<p class=\"lt-stats-20852\">84% of the respondents did not support the repeal of ObamaCare, a much higher percentage than is shown in properly conducted surveys. Supporters of the Affordable Care Act could encourage others to vote in the poll. Plus a Twitter poll is never going to be representative since the sampled population is only Twitter users. The wording of the question is also biased, a phenomena that will be explored later in this section.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"box-example\"><\/div>\r\n<\/div>\r\n<div id=\"section_3\" class=\"mt-section\">\r\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Non\u2010response Bias<\/span><\/h2>\r\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Non\u2010response bias<\/strong><\/em><\/span> occurs when people are intentionally or non\u2010intentionally excluded from participation or choose not to participate in a survey or poll. Sometimes people will lie to pollsters as well.<\/p>\r\n<p class=\"mt-align-center lt-stats-20852\"><img class=\"internal\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16885\/clipboard_e1a32361bbf1a678382bb06e7ba149121.png?revision=1\" alt=\"clipboard_e1a32361bbf1a678382bb06e7ba149121.png\" \/><\/p>\r\n\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h4 class=\"textbox__title\">Example<\/h4>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\n<img class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16885\/clipboard_e1a32361bbf1a678382bb06e7ba149121.png?revision=1\" alt=\"clipboard_e1a32361bbf1a678382bb06e7ba149121.png\" width=\"320\" height=\"222\" \/>\r\n<p class=\"lt-stats-20852\">A recent example of probable non\u2010response bias occurred during the 2016 presidential election where, in which every poll showed Hillary Clinton winning the election over Donald Trump. Although\u00a0Clinton won the popular vote, Trump won the electoral vote and the presidency.<sup>61<\/sup><\/p>\r\n<p class=\"lt-stats-20852\">The Pew Center Research conducted a postmortem of the election polling and pointed to probable non\u2010 response bias:<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">One likely culprit is what pollsters refer to as non\u2010response bias. This occurs when certain kinds of people systematically do not respond to surveys despite equal opportunity outreach to all parts of the electorate. We know that some groups \u2013 including the less educated voters who were a key demographic for Trump on Election Day \u2013 are consistently hard for pollsters to reach. It is possible that the frustration and anti\u2010 institutional feelings that drove the Trump campaign may also have aligned with an unwillingness to respond to polls. The result would be a strongly pro\u2010Trump segment of the population that simply did not show up in the polls in proportion to their actual share of the population.<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">Some have also suggested that many of those who were polled simply were not honest about whom they intended to vote for. The idea of so\u2010called \u201cshy Trumpers\u201d suggests that support for Trump was socially undesirable, and that his supporters were unwilling to admit their support to pollsters. This hypothesis is reminiscent of the supposed \u201cBradley effect,\u201d when Democrat Tom Bradley, the black mayor of Los Angeles, lost the 1982 California gubernatorial election to Republican George Deukmejian despite having been ahead in the polls, supposedly because voters were reluctant to tell interviewers that they were not going to vote for a black candidate.<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">A third possibility involves the way pollsters identify likely voters. Because we can\u2019t know in advance who is actually going to vote, pollsters develop models predicting who is going to vote and what the electorate will look like on Election Day. This is a notoriously difficult task, and small differences in assumptions can produce sizable differences in election predictions. We may find that the voters that pollsters were expecting, particularly in the Midwestern and Rust Belt states that so defied expectations, were not the ones that showed up. Because many traditional likely\u2010voter models incorporate measures of enthusiasm into their calculus, 2016\u2019s distinctly un-enthused electorate \u2013 at least on the Democratic side \u2013 may have also wreaked some havoc with this aspect of measurement.<sup>62<\/sup><\/p>\r\n<p class=\"lt-stats-20852\">Pew\u2019s analysis showed three possible sources of non\u2010response bias. First, it may have been more difficult to reach Trump supporters. Second, Trump supporters, may be less honest to pollsters. Finally, the pollsters may have incorrectly identified likely voters, meaning Trump voters were under-sampled.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<p class=\"lt-stats-20852\"><\/p>\r\n\r\n<\/div>\r\n<div id=\"section_4\" class=\"mt-section\">\r\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Response Bias<\/span><\/h2>\r\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Response bias<\/strong><\/em><\/span> occurs when the responses to a survey are influenced by the way the question is asked, or when responses do not reflect the true opinion of the respondent. When conducting a survey or poll, the type, order and\u00a0\u00a0wording of questions are important considerations.\u00a0\u00a0Poorly worded questions can invalidate the results of a survey.<\/p>\r\n<p class=\"lt-stats-20852\"><strong>Questions should be asked in a manner that is balanced<\/strong>.<\/p>\r\n\r\n<div id=\"faf236fe497f48f3b89520fdceac7648\" class=\"examplewrap\">\r\n<div class=\"example clearfix\">\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h3 class=\"textbox__title\">Example<\/h3>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<p class=\"mt-align-center lt-stats-20852\"><img class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16886\/clipboard_e002998cc0c64f5d23ee5c76752267e10.png?revision=1\" alt=\"clipboard_e002998cc0c64f5d23ee5c76752267e10.png\" width=\"307\" height=\"175\" \/><\/p>\r\n<p class=\"lt-stats-20852\">Consider the questions:<\/p>\r\n<p class=\"lt-stats-20852\">\u201cDo you feel that the increasing cost of the high speed rail project is too expensive for California?\u201d<\/p>\r\n<p class=\"lt-stats-20852\">\u201cDo you feel that high speed rail will be important to the future economy of California?\u201d<\/p>\r\n<p class=\"lt-stats-20852\">\u201cDo you approve or disapprove of building a high speed rail system in California?\u201d<\/p>\r\n<p class=\"lt-stats-20852\">The first question encourages people to oppose high speed rail because of the expense. The second question encourages people to support high speed rail to support the economy. The third question simply asks people\u2019s opinion without the leading bias.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"box-example\">\r\n<div id=\"faf236fe497f48f3b89520fdceac7648\" class=\"examplewrap\">\r\n<div class=\"example clearfix\">\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h3 class=\"textbox__title\">Example<\/h3>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<p class=\"lt-stats-20852\">Let\u2019s return to the Twitter poll example in which Marsha Blackburn, an opponent of the Affordable Care Act, asked followers to vote on the question: \u201cDo you support the repeal of Obamacare? [Retweet] if you do, and share what you want to see as the replacement.\u201d<\/p>\r\n<p class=\"lt-stats-20852\">There are many sources of bias in this question. First, supporting a repeal sounds like supporting, the more positive stance. Secondly, many polls have shown that using the words \u201cObamacare\u201d instead of \u201cAffordable Care Act\u201d will encourage support for repeal. Finally, the last part of the question is encouraging people to take action if they support repeal.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"box-example\">\r\n<p class=\"lt-stats-20852\"><\/p>\r\n\r\n<\/div>\r\n<p class=\"lt-stats-20852\"><strong>Questions should not be vague.<\/strong><\/p>\r\nFor example, the question \u201cWhat\u2019s wrong with the economy?\u201d is vague.\u00a0\u00a0It is unclear what the question is trying to determine.\r\n<div id=\"faf236fe497f48f3b89520fdceac7648\" class=\"examplewrap\">\r\n<div class=\"example clearfix\">\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h3 class=\"textbox__title\">Example<\/h3>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<p class=\"lt-stats-20852\">Here are some questions from recent polls and surveys regarding same sex marriage. Discuss the issues of bias and fairness in these questions:<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">Should states continue to discriminate against couples who want to marry and who are of the same gender?<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">Do you support marriage equality?<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">Should states be forced to legalize homosexual marriage over the wishes of a majority of the people?<\/p>\r\n<p class=\"mt-indent-1 lt-stats-20852\">Do you think marriages between same\u2010sex couples should or should not be recognized by the law as valid, with the same rights as traditional marriages?<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<p class=\"lt-stats-20852\"><strong>Giving people explanatory information can change their opinions<\/strong><\/p>\r\n<p class=\"lt-stats-20852\">Care must be taken in providing explanatory information about an issue; however, providing no information may also lead to misleading results. For example, you might want to ask people if they support the CHIP program. Most people have no idea what the CHIP program is, so some explanation is needed.\u00a0You then add the language: \u201cThe <strong>Children's Health Insurance Program (CHIP)<\/strong> is a program administered by the federal government whose aim is to help states provide health insurance to families with children who were just above the financial threshold for Medicaid.\u201d<\/p>\r\n\r\n<div class=\"box-example\">\r\n<div id=\"faf236fe497f48f3b89520fdceac7648\" class=\"examplewrap\">\r\n<div class=\"example clearfix\">\r\n<div class=\"textbox textbox--examples\"><header class=\"textbox__header\">\r\n<h3 class=\"textbox__title\">Example<\/h3>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<p class=\"lt-stats-20852\">On September 20, 2017, Hurricane Maria caused catastrophic damage to the U.S. territory of Puerto Rico. This came shortly after two other major hurricanes hit the United States, causing major damage in Texas and Florida.<\/p>\r\n<p class=\"mt-align-center lt-stats-20852\"><img class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16887\/clipboard_e26ba8cc85c1d5f027935a171594f30ac.png?revision=1\" alt=\"clipboard_e26ba8cc85c1d5f027935a171594f30ac.png\" width=\"351\" height=\"236\" \/><\/p>\r\n<p class=\"lt-stats-20852\">However, the initial public support for Puerto Rico seemed less than that for Florida or Texas. A poll of 2200 American adults conducted by Morning Consult showed that only 54% of Americans knew that Puerto Rico was part of the United States<\/p>\r\n<p class=\"lt-stats-20852\">The survey then split the sample into two groups to answer the question \u201cShould Puerto Rico receive additional government aid to help rebuild the territory?\u201d The first group was given no information about Puerto Rican citizenship and 64% supported giving aid. The second group was first told that Puerto Ricans were American citizens, and support for aid increased to 68%.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<p class=\"lt-stats-20852\"><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<span id=\"output\" class=\"attribution-output\"><a href=\"https:\/\/stats.libretexts.org\/Bookshelves\/Introductory_Statistics\/Inferential_Statistics_and_Probability_-_A_Holistic_Approach_(Geraghty)\/04%3A_._Populations_and_Sampling\/4.05%3A_Bias_in_Statistical_Studies\" target=\"_blank\" rel=\"noopener\">\"Introductory Statistics Inferential Statistics and Probability - A Holistic Approach (Geraghty) Inferential Statistics and Probability - A Holistic Approach\"<\/a> by <a>Maurice A. Geraghty<\/a> is licensed under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a><\/span>","rendered":"<p class=\"lt-stats-20852\">In the last selection we discussed how non\u2010probability sampling methods will often not create a representative sample that is needed to draw any meaningful conclusions. These methods usually create two types of bias.<\/p>\n<div id=\"section_1\" class=\"mt-section\">\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Sampling Bias<\/span><\/h2>\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Sampling bias<\/strong><\/em><\/span> occurs when the sampling method does not create a representative sample for the study. Sampling bias frequently occurs when using convenience sampling.<\/p>\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h4 class=\"textbox__title\">Example<\/h4>\n<\/header>\n<div class=\"textbox__content\">\n<div class=\"exHead\"><img loading=\"lazy\" decoding=\"async\" class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16883\/clipboard_e9c60ad9650a29e3ea320db9468c58109.png?revision=1\" alt=\"clipboard_e9c60ad9650a29e3ea320db9468c58109.png\" width=\"535\" height=\"312\" \/><\/div>\n<div class=\"example clearfix\">\n<p class=\"lt-stats-20852\">A community college proposes increasing the student fee by $5.00 in order to create more open hours for the library. A survey was conducted by several student researchers to see if there was support for this fee. The researchers stood in the central part of the campus near the library and selected students for their sample as they were walking by. The students were only sampled during the morning hours.<\/p>\n<p class=\"lt-stats-20852\">This is a convenience sample and probably not representative for this study. The students sampled only day students, excluding night students who are less likely to use the library. Some excluded students only take classes online and don&#8217;t use the library. Finally, the survey was conducted near the library, so it is more likely that the sample contained library users, who would probably be more likely to support added services.\u00a0\u00a0This is a clear example of sampling bias.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"section_2\" class=\"mt-section\">\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Self\u2010selection Bias<\/span><\/h2>\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Self\u2010selection bias<\/strong><\/em><\/span> occurs when individuals can volunteer to be part of the study, the non\u2010probability self\u2010selected sampling method discussed above. Volunteers will often have a stronger opinion about the research question and will usually not be representative of the population.<\/p>\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h4 class=\"textbox__title\">Example<\/h4>\n<\/header>\n<div class=\"textbox__content\">\n<div>\n<p class=\"lt-stats-20852\">Many members of congress will try to use online surveys to generate support for their position. Here is an example during the 2017 attempt to repeal the Affordable Care Act (ObamaCare).<\/p>\n<p class=\"lt-stats-20852\">Rep. Marsha Blackburn (R\u2010Tenn.) on Tuesday posted a poll on Twitter to get feedback on Republicans&#8217; proposed ObamaCare repeal. As it turns out, though, a majority of Twitter users who voted recommended keeping the healthcare law in place.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16884\/clipboard_e5521116a30a890cf42461e6b4c994cd1.png?revision=1\" alt=\"clipboard_e5521116a30a890cf42461e6b4c994cd1.png\" width=\"468\" height=\"245\" \/><\/p>\n<p class=\"lt-stats-20852\">While Blackburn might have expected to hear only from her Tennessee district \u2014 which handily reelected her in November \u2014 she soon found the poll swamped with votes opposed to an ObamaCare repeal.<\/p>\n<p class=\"lt-stats-20852\">The poll from Blackburn, a member of President\u2010elect Trump&#8217;s transition team, received 7,968 votes, with 84 percent opposing a repeal of ObamaCare. The repeal opponents&#8217; side was likely helped by a retweet from White House spokesman Eric Schultz<\/p>\n<p class=\"lt-stats-20852\">84% of the respondents did not support the repeal of ObamaCare, a much higher percentage than is shown in properly conducted surveys. Supporters of the Affordable Care Act could encourage others to vote in the poll. Plus a Twitter poll is never going to be representative since the sampled population is only Twitter users. The wording of the question is also biased, a phenomena that will be explored later in this section.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"box-example\"><\/div>\n<\/div>\n<div id=\"section_3\" class=\"mt-section\">\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Non\u2010response Bias<\/span><\/h2>\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Non\u2010response bias<\/strong><\/em><\/span> occurs when people are intentionally or non\u2010intentionally excluded from participation or choose not to participate in a survey or poll. Sometimes people will lie to pollsters as well.<\/p>\n<p class=\"mt-align-center lt-stats-20852\"><img decoding=\"async\" class=\"internal\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16885\/clipboard_e1a32361bbf1a678382bb06e7ba149121.png?revision=1\" alt=\"clipboard_e1a32361bbf1a678382bb06e7ba149121.png\" \/><\/p>\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h4 class=\"textbox__title\">Example<\/h4>\n<\/header>\n<div class=\"textbox__content\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16885\/clipboard_e1a32361bbf1a678382bb06e7ba149121.png?revision=1\" alt=\"clipboard_e1a32361bbf1a678382bb06e7ba149121.png\" width=\"320\" height=\"222\" \/><\/p>\n<p class=\"lt-stats-20852\">A recent example of probable non\u2010response bias occurred during the 2016 presidential election where, in which every poll showed Hillary Clinton winning the election over Donald Trump. Although\u00a0Clinton won the popular vote, Trump won the electoral vote and the presidency.<sup>61<\/sup><\/p>\n<p class=\"lt-stats-20852\">The Pew Center Research conducted a postmortem of the election polling and pointed to probable non\u2010 response bias:<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">One likely culprit is what pollsters refer to as non\u2010response bias. This occurs when certain kinds of people systematically do not respond to surveys despite equal opportunity outreach to all parts of the electorate. We know that some groups \u2013 including the less educated voters who were a key demographic for Trump on Election Day \u2013 are consistently hard for pollsters to reach. It is possible that the frustration and anti\u2010 institutional feelings that drove the Trump campaign may also have aligned with an unwillingness to respond to polls. The result would be a strongly pro\u2010Trump segment of the population that simply did not show up in the polls in proportion to their actual share of the population.<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">Some have also suggested that many of those who were polled simply were not honest about whom they intended to vote for. The idea of so\u2010called \u201cshy Trumpers\u201d suggests that support for Trump was socially undesirable, and that his supporters were unwilling to admit their support to pollsters. This hypothesis is reminiscent of the supposed \u201cBradley effect,\u201d when Democrat Tom Bradley, the black mayor of Los Angeles, lost the 1982 California gubernatorial election to Republican George Deukmejian despite having been ahead in the polls, supposedly because voters were reluctant to tell interviewers that they were not going to vote for a black candidate.<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">A third possibility involves the way pollsters identify likely voters. Because we can\u2019t know in advance who is actually going to vote, pollsters develop models predicting who is going to vote and what the electorate will look like on Election Day. This is a notoriously difficult task, and small differences in assumptions can produce sizable differences in election predictions. We may find that the voters that pollsters were expecting, particularly in the Midwestern and Rust Belt states that so defied expectations, were not the ones that showed up. Because many traditional likely\u2010voter models incorporate measures of enthusiasm into their calculus, 2016\u2019s distinctly un-enthused electorate \u2013 at least on the Democratic side \u2013 may have also wreaked some havoc with this aspect of measurement.<sup>62<\/sup><\/p>\n<p class=\"lt-stats-20852\">Pew\u2019s analysis showed three possible sources of non\u2010response bias. First, it may have been more difficult to reach Trump supporters. Second, Trump supporters, may be less honest to pollsters. Finally, the pollsters may have incorrectly identified likely voters, meaning Trump voters were under-sampled.<\/p>\n<\/div>\n<\/div>\n<p class=\"lt-stats-20852\">\n<\/div>\n<div id=\"section_4\" class=\"mt-section\">\n<h2 class=\"lt-stats-20852 editable\"><span style=\"color: #800080\">Response Bias<\/span><\/h2>\n<p class=\"lt-stats-20852\"><span style=\"color: #0000ff\"><em><strong>Response bias<\/strong><\/em><\/span> occurs when the responses to a survey are influenced by the way the question is asked, or when responses do not reflect the true opinion of the respondent. When conducting a survey or poll, the type, order and\u00a0\u00a0wording of questions are important considerations.\u00a0\u00a0Poorly worded questions can invalidate the results of a survey.<\/p>\n<p class=\"lt-stats-20852\"><strong>Questions should be asked in a manner that is balanced<\/strong>.<\/p>\n<div id=\"faf236fe497f48f3b89520fdceac7648\" class=\"examplewrap\">\n<div class=\"example clearfix\">\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h3 class=\"textbox__title\">Example<\/h3>\n<\/header>\n<div class=\"textbox__content\">\n<p class=\"mt-align-center lt-stats-20852\"><img loading=\"lazy\" decoding=\"async\" class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16886\/clipboard_e002998cc0c64f5d23ee5c76752267e10.png?revision=1\" alt=\"clipboard_e002998cc0c64f5d23ee5c76752267e10.png\" width=\"307\" height=\"175\" \/><\/p>\n<p class=\"lt-stats-20852\">Consider the questions:<\/p>\n<p class=\"lt-stats-20852\">\u201cDo you feel that the increasing cost of the high speed rail project is too expensive for California?\u201d<\/p>\n<p class=\"lt-stats-20852\">\u201cDo you feel that high speed rail will be important to the future economy of California?\u201d<\/p>\n<p class=\"lt-stats-20852\">\u201cDo you approve or disapprove of building a high speed rail system in California?\u201d<\/p>\n<p class=\"lt-stats-20852\">The first question encourages people to oppose high speed rail because of the expense. The second question encourages people to support high speed rail to support the economy. The third question simply asks people\u2019s opinion without the leading bias.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"box-example\">\n<div class=\"examplewrap\">\n<div class=\"example clearfix\">\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h3 class=\"textbox__title\">Example<\/h3>\n<\/header>\n<div class=\"textbox__content\">\n<p class=\"lt-stats-20852\">Let\u2019s return to the Twitter poll example in which Marsha Blackburn, an opponent of the Affordable Care Act, asked followers to vote on the question: \u201cDo you support the repeal of Obamacare? [Retweet] if you do, and share what you want to see as the replacement.\u201d<\/p>\n<p class=\"lt-stats-20852\">There are many sources of bias in this question. First, supporting a repeal sounds like supporting, the more positive stance. Secondly, many polls have shown that using the words \u201cObamacare\u201d instead of \u201cAffordable Care Act\u201d will encourage support for repeal. Finally, the last part of the question is encouraging people to take action if they support repeal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"box-example\">\n<p class=\"lt-stats-20852\">\n<\/div>\n<p class=\"lt-stats-20852\"><strong>Questions should not be vague.<\/strong><\/p>\n<p>For example, the question \u201cWhat\u2019s wrong with the economy?\u201d is vague.\u00a0\u00a0It is unclear what the question is trying to determine.<\/p>\n<div class=\"examplewrap\">\n<div class=\"example clearfix\">\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h3 class=\"textbox__title\">Example<\/h3>\n<\/header>\n<div class=\"textbox__content\">\n<p class=\"lt-stats-20852\">Here are some questions from recent polls and surveys regarding same sex marriage. Discuss the issues of bias and fairness in these questions:<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">Should states continue to discriminate against couples who want to marry and who are of the same gender?<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">Do you support marriage equality?<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">Should states be forced to legalize homosexual marriage over the wishes of a majority of the people?<\/p>\n<p class=\"mt-indent-1 lt-stats-20852\">Do you think marriages between same\u2010sex couples should or should not be recognized by the law as valid, with the same rights as traditional marriages?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"lt-stats-20852\"><strong>Giving people explanatory information can change their opinions<\/strong><\/p>\n<p class=\"lt-stats-20852\">Care must be taken in providing explanatory information about an issue; however, providing no information may also lead to misleading results. For example, you might want to ask people if they support the CHIP program. Most people have no idea what the CHIP program is, so some explanation is needed.\u00a0You then add the language: \u201cThe <strong>Children&#8217;s Health Insurance Program (CHIP)<\/strong> is a program administered by the federal government whose aim is to help states provide health insurance to families with children who were just above the financial threshold for Medicaid.\u201d<\/p>\n<div class=\"box-example\">\n<div class=\"examplewrap\">\n<div class=\"example clearfix\">\n<div class=\"textbox textbox--examples\">\n<header class=\"textbox__header\">\n<h3 class=\"textbox__title\">Example<\/h3>\n<\/header>\n<div class=\"textbox__content\">\n<p class=\"lt-stats-20852\">On September 20, 2017, Hurricane Maria caused catastrophic damage to the U.S. territory of Puerto Rico. This came shortly after two other major hurricanes hit the United States, causing major damage in Texas and Florida.<\/p>\n<p class=\"mt-align-center lt-stats-20852\"><img loading=\"lazy\" decoding=\"async\" class=\"internal aligncenter\" src=\"https:\/\/stats.libretexts.org\/@api\/deki\/files\/16887\/clipboard_e26ba8cc85c1d5f027935a171594f30ac.png?revision=1\" alt=\"clipboard_e26ba8cc85c1d5f027935a171594f30ac.png\" width=\"351\" height=\"236\" \/><\/p>\n<p class=\"lt-stats-20852\">However, the initial public support for Puerto Rico seemed less than that for Florida or Texas. A poll of 2200 American adults conducted by Morning Consult showed that only 54% of Americans knew that Puerto Rico was part of the United States<\/p>\n<p class=\"lt-stats-20852\">The survey then split the sample into two groups to answer the question \u201cShould Puerto Rico receive additional government aid to help rebuild the territory?\u201d The first group was given no information about Puerto Rican citizenship and 64% supported giving aid. The second group was first told that Puerto Ricans were American citizens, and support for aid increased to 68%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"lt-stats-20852\">\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span id=\"output\" class=\"attribution-output\"><a href=\"https:\/\/stats.libretexts.org\/Bookshelves\/Introductory_Statistics\/Inferential_Statistics_and_Probability_-_A_Holistic_Approach_(Geraghty)\/04%3A_._Populations_and_Sampling\/4.05%3A_Bias_in_Statistical_Studies\" target=\"_blank\" rel=\"noopener\">&#8220;Introductory Statistics Inferential Statistics and Probability &#8211; A Holistic Approach (Geraghty) Inferential Statistics and Probability &#8211; A Holistic Approach&#8221;<\/a> by <a>Maurice A. Geraghty<\/a> is licensed under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/4.0\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a><\/span><\/p>\n","protected":false},"author":150,"menu_order":5,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[48],"contributor":[],"license":[],"class_list":["post-473","chapter","type-chapter","status-publish","hentry","chapter-type-numberless"],"part":413,"_links":{"self":[{"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/chapters\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/wp\/v2\/users\/150"}],"version-history":[{"count":5,"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/chapters\/473\/revisions"}],"predecessor-version":[{"id":1020,"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/chapters\/473\/revisions\/1020"}],"part":[{"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/parts\/413"}],"metadata":[{"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/chapters\/473\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/pressbooks\/v2\/chapter-type?post=473"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/wp\/v2\/contributor?post=473"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/mat1260\/wp-json\/wp\/v2\/license?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}