{"id":222,"date":"2018-08-08T21:29:42","date_gmt":"2018-08-08T21:29:42","guid":{"rendered":"https:\/\/pressbooks.ccconline.org\/bus3060\/part\/chapter-14-2\/"},"modified":"2018-08-08T21:29:42","modified_gmt":"2018-08-08T21:29:42","slug":"chapter-14-2","status":"publish","type":"part","link":"https:\/\/pressbooks.ccconline.org\/bus3060\/part\/chapter-14-2\/","title":{"raw":"Chapter 14 Google: Search, Online Advertising, and Beyond","rendered":"Chapter 14 Google: Search, Online Advertising, and Beyond"},"content":{"raw":"<div>14.1 Introduction\n14.2 Understanding Search\n14.3 Understanding the Increase in Online Ad Spending\n14.4 Search Advertising\n14.5 Ad Networks\u2014Distribution beyond Search\n14.6 More Ad Formats and Payment Schemes\n14.7 Customer Profiling and Behavioral Targeting\n14.8 Profiling and Privacy\n14.9 Search Engines, Ad Networks, and Fraud\n14.10 The Battle Unfolds<\/div>","rendered":"<div>14.1 Introduction<br \/>\n14.2 Understanding Search<br \/>\n14.3 Understanding the Increase in Online Ad Spending<br \/>\n14.4 Search Advertising<br \/>\n14.5 Ad Networks\u2014Distribution beyond Search<br \/>\n14.6 More Ad Formats and Payment Schemes<br \/>\n14.7 Customer Profiling and Behavioral Targeting<br \/>\n14.8 Profiling and Privacy<br \/>\n14.9 Search Engines, Ad Networks, and Fraud<br \/>\n14.10 The Battle Unfolds<\/div>\n","protected":false},"parent":0,"menu_order":13,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-222","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/pressbooks\/v2\/parts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":0,"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/pressbooks\/v2\/parts\/222\/revisions"}],"wp:attachment":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/contributor?post=222"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/license?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}