{"id":189,"date":"2018-08-08T21:11:15","date_gmt":"2018-08-08T21:11:15","guid":{"rendered":"https:\/\/pressbooks.ccconline.org\/bus3060\/part\/chapter-11-data-asset\/"},"modified":"2018-08-08T21:11:15","modified_gmt":"2018-08-08T21:11:15","slug":"chapter-11-data-asset","status":"publish","type":"part","link":"https:\/\/pressbooks.ccconline.org\/bus3060\/part\/chapter-11-data-asset\/","title":{"raw":"Chapter 11 The Data Asset: Databases, Business Intelligence, and Competitive Advantage","rendered":"Chapter 11 The Data Asset: Databases, Business Intelligence, and Competitive Advantage"},"content":{"raw":"<div class=\"part-title-wrap\"><\/div>\n<div>11.1 Introduction\n11.2 Data, Information, and Knowledge\n11.3 Where Does Data Come From?\n11.4 Data Rich, Information Poor\n11.5 Data Warehouses and Data Marts\n11.6 The Business Intelligence Toolkit\n11.7 Data Asset in Action: Technology and the Rise of Wal-Mart\n11.8 Data Asset in Action: Harrah\u2019s Solid Gold CRM for the Service Secto<\/div>","rendered":"<div class=\"part-title-wrap\"><\/div>\n<div>11.1 Introduction<br \/>\n11.2 Data, Information, and Knowledge<br \/>\n11.3 Where Does Data Come From?<br \/>\n11.4 Data Rich, Information Poor<br \/>\n11.5 Data Warehouses and Data Marts<br \/>\n11.6 The Business Intelligence Toolkit<br \/>\n11.7 Data Asset in Action: Technology and the Rise of Wal-Mart<br \/>\n11.8 Data Asset in Action: Harrah\u2019s Solid Gold CRM for the Service Secto<\/div>\n","protected":false},"parent":0,"menu_order":11,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-189","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/pressbooks\/v2\/parts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":0,"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/pressbooks\/v2\/parts\/189\/revisions"}],"wp:attachment":[{"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/contributor?post=189"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.ccconline.org\/bus3060\/wp-json\/wp\/v2\/license?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}