1 Chapter 1: Introduction, Overview, and Risk versus Return

“In investing money, the amount of interest you want should depend upon on whether you want to eat well or sleep well.”
— J. Kenfield Morley

Investing is not as difficult as you think; we will show you how. (Speculating and trading are very, very difficult; we can’t help you with those. Sorry.) After you have taken this course, you will have a strong foundation of the most important financial investments. We cover stocks, bonds, mutual funds, short-term investments, commonly referred to as “cash,” hybrid instruments, and a few others. We want to emphasize that this is an introduction class. You do not need any prior investment experience. We start from the very beginning with the question: “What Is an Investment?”

Learning Objectives

In this chapter, you will

By the end of this chapter, you should be able to

Don’t worry if any or all of this sounds scary now. We will learn all these terms and concepts in good time. They really are not as hard as they sound. Again, not for the last time, we want you to remember that this is an Introduction to Investments class. You need no prior investment experience nor training.

Every chapter has a corresponding presentation file and study guide. In BUS-123, Introduction to Investments, we use Google Docs. Please remember that all class material is located on the class websitehttps://www.wonderprofessor.com/123/. In this first chapter, we have a video presentation that discusses the study guides and also demonstrates how to download documents or make a copies of documents using Google Docs.

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