Module 4: Reading and Videos Part II

Overview:

Retail business owners have years of traditional e-commerce expertise designing settings that encourage customers to make purchases. Merchandising is the practice of combining knowledge of product presentation, layout, and retail design. Additionally, a lot of salesmen have acquired abilities that enable them to recognize consumer wants and locate goods or services that satisfy those demands.

It can be challenging to develop personal selling and marketing techniques remotely. To be successful, however, businesses must be able on translate their merchandising expertise to the web. Because the merchandising techniques associated with some products translate more easily to the Web, some products are simpler to sell on the Internet than others. The following article goes into detail on best practices that you as an eCommerce professional can use to have a positive impact to satisfy customers wants and needs: 14 eCommerce Merchandising Strategies You Can Implement in 2022 (+ Examples) .

Here are a couple of videos that go more into depth on a couple of the strategies:

Intelligent Site Search & Merchandising Solution

This second video shows how to add a banner to a sidebar of a website and the importance of this is discussed.