{"id":1034,"date":"2025-04-30T19:14:10","date_gmt":"2025-04-30T19:14:10","guid":{"rendered":"https:\/\/pressbooks.ccconline.org\/2250organizationalcommunication\/?post_type=chapter&p=1034"},"modified":"2025-07-17T19:56:50","modified_gmt":"2025-07-17T19:56:50","slug":"assessment-cultural-intelligence","status":"publish","type":"chapter","link":"https:\/\/pressbooks.ccconline.org\/2250organizationalcommunication\/chapter\/assessment-cultural-intelligence\/","title":{"raw":"Assessment: Cultural Intelligence","rendered":"Assessment: Cultural Intelligence"},"content":{"raw":"
\r\n\r\nOne buzzword in the business world is \u201ccultural intelligence,\u201d which was introduced to the scholarly community in 2003 by P. Christopher Earley and Soon Ang. In the past decade, a wealth of research has examined the importance of cultural intelligence during interpersonal interactions with people from other cultures. Cultural intelligence (CQ)<\/strong> is defined as an \u201cindividual\u2019s capability to function effectively in situations characterized by cultural diversity\u201d (Earley & Ang, 2008).\r\n\r\nDownload a\u00a0PDF version<\/a>\u00a0of this assessment\u00a0<\/em>\r\n

Four Factors of Cultural Intelligence<\/h2>\r\n

In their original study, Earley and Ang argued that cultural intelligence is based on four distinct factors: cognitive, motivational, metacognitive, and behavioral dimensions. Before continuing, take a minute and complete the Cultural Intelligence Questionnaire in the table below:<\/p>\r\n

In their original study, Earley and Ang argued that cultural intelligence is based on four distinct factors: cognitive, motivational, metacognitive, and behavioral dimensions. Before continuing, take a minute and complete the Cultural Intelligence Questionnaire in the table below:<\/p>\r\n\r\n

Instructions<\/strong><\/h3>\r\n

Read the following questions and select the answer that corresponds with your perception. Do not be concerned if some of the items appear similar. Please use the scale below to rate the degree to which each statement applies to you.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\r\n

Strongly Disagree<\/strong><\/p>\r\n<\/td>\r\n

\r\n

Disagree<\/strong><\/p>\r\n<\/td>\r\n

\r\n

Neutral<\/strong><\/p>\r\n<\/td>\r\n

\r\n

Agree<\/strong><\/p>\r\n<\/td>\r\n

\r\n

Strongly Agree<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/thead>\r\n

\r\n

1<\/strong><\/p>\r\n<\/td>\r\n

\r\n

2<\/strong><\/p>\r\n<\/td>\r\n

\r\n

3<\/strong><\/p>\r\n<\/td>\r\n

\r\n

4<\/strong><\/p>\r\n<\/td>\r\n

\r\n

5<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n \r\n\r\n \r\n\r\n \r\n

_____1. When I\u2019m interacting with someone from a different culture, I know when I use my knowledge of that person\u2019s culture during my interactions.<\/p>\r\n

_____2. When I interact with someone from a culture I know nothing about, I have no problem adjusting my perspective of their culture while we talk.<\/p>\r\n

_____3. During intercultural interactions, I am well aware of the cultural knowledge I utilize.<\/p>\r\n

_____4. I always check my knowledge of someone from another culture to ensure that my understanding of their culture is accurate.<\/p>\r\n

_____5. During my intercultural interactions, I try to be mindful of how my perceptions of someone\u2019s culture are consistent with or differ from reality.<\/p>\r\n

_____6. I pride myself on knowing a lot about other people\u2019s cultures.<\/p>\r\n

_____7. I understand the social, economic, and political systems of other cultures.<\/p>\r\n

_____8. I know about other cultures\u2019 religious beliefs and values.<\/p>\r\n

_____9. I understand how daily life is enacted in other cultures.<\/p>\r\n

_____10. I know the importance of paintings, literature, and other art forms in other cultures.<\/p>\r\n

_____11. I enjoy reaching out and engaging in an intercultural encounter.<\/p>\r\n

_____12. I would have no problem socializing with people from a new culture.<\/p>\r\n

_____13. Although intercultural encounters often involve stress, I don\u2019t mind the stress because meeting people from new cultures makes it worth it.<\/p>\r\n

_____14. I would have no problems accustoming myself to the routines of another culture.<\/p>\r\n

_____15. I enjoy being with people from other cultures and getting to know them.<\/p>\r\n

_____16. I know how to interact verbally with people from different cultures.<\/p>\r\n

_____17. I know how to interact nonverbally with people from different cultures.<\/p>\r\n

_____18. I can vary my rate of speech if an intercultural encounter requires it.<\/p>\r\n

_____19. I can easily alter my behaviors to suit the needs of an intercultural encounter.<\/p>\r\n

_____20. I can alter my facial expressions if an intercultural encounter requires it.<\/p>\r\n\r\n<\/div>\r\n

Scoring:<\/strong><\/p>\r\n

Add items 1-5 (Intercultural Understanding) = _____________<\/p>\r\n

Add items 6-10 (Intercultural Knowledge) = ________________<\/p>\r\n

Add items 7-15 (Intercultural Motivation) = _________________<\/p>\r\n

Add items 16-20 (Intercultural Behavior) = _________________<\/p>\r\n\r\n

Interpreting Your Scores:<\/strong><\/h3>\r\n

Scores for each factor (intercultural understanding, intercultural knowledge, intercultural motivation, and intercultural behavior) can be added to get a composite score. Each of the four factors exists on a continuum from 5 (not culturally intelligent) to 25 (highly culturally intelligent). An average person would score between 12 and 18.<\/p>\r\n\r\n

Based on:<\/strong><\/h3>\r\n

Van Dyne, L., Ang, S., & Koh, C. (2008). Development and validation of the CQS: The Cultural Intelligence Scale. In S. Ang & L. Van Dyne (Eds.),\u00a0Handbook of cultural intelligence: Theory, measurement, and application\u00a0<\/em>(pp. 16-38). Armonk, NY: M. E. Sharpe.<\/p>\r\n\r\n

Cognitive CQ<\/h2>\r\n

First, cognitive CQ involves knowing about different cultures (intercultural knowledge). Many types of knowledge about a culture can be relevant during an intercultural interaction: rules and norms, economic and legal systems, cultural values and beliefs, the importance of art within a society, etc. These different areas of knowledge involve facts that can help you understand people from other cultures. For example, in most of the United States, eye contact is significant when talking to someone. Someone may have even told you to \u201clook at me when I\u2019m talking to you\u201d if you\u2019ve ever gotten in trouble. However, this isn\u2019t consistent across different cultures at all. Hispanic, Asian, Middle Eastern, and Native American cultures often view direct contact when talking to someone superior as a sign of disrespect. Knowing how eye contact functions across cultures can help you learn more about how to interact with people from various cultures.<\/p>\r\n\r\n

Motivational CQ<\/h2>\r\n

Second, we have motivational CQ, or the degree to which an individual desires to engage in intercultural interactions and can easily adapt to different cultural environments. Motivation is the key to effective intercultural interactions. You can have all the knowledge in the world, but if you are not motivated to have successful intercultural interactions, you will not have them.<\/p>\r\n\r\n

Metacognitive CQ<\/h2>\r\n

Third, metacognitive CQ involves being consciously aware of your intercultural interactions in a manner that helps you have more effective interpersonal experiences with people from differing cultures (intercultural understanding). Knowledge about cultural differences in the world will not be beneficial if you cannot use that information to understand and adapt your behavior during an interpersonal interaction with someone from a different culture. As such, we must always be learning about cultures and ready to adjust our knowledge about people and their cultures through our interactions with them.<\/p>\r\n\r\n

Behavioral CQ<\/h2>\r\n

Lastly, behavioral CQ is the next step following metacognitive CQ, which is behaving in a manner that is consistent with what you know about other cultures (Ang & VanDyne, 2008). We should never expect others to adjust to us culturally. Instead, culturally intelligent people realize that it\u2019s best to adapt our behaviors (verbally and nonverbally) to bridge the cultural gap between people. When we go out of our way to be culturally intelligent, we will encourage others to do so.<\/p>\r\n

As you can see, becoming culturally intelligent involves a lot of work. As such, it\u2019s essential to spend time and build your cultural intelligence to be an effective communicator in today\u2019s world.<\/p>\r\n\r\n

\r\n

References<\/p>\r\n\r\n<\/header>\r\n

\r\n\r\nThis section was adapted from:\r\n\r\nChapter 6: Cultural and Environmental Factors in Interpersonal Communication<\/a>\u00a0in\u00a0Interpersonal Communication<\/a>\u00a0by\u00a0Jason S. Wrench; Narissra M. Punyanunt-Carter; and Katherine S. Thweatt\u00a0is licensed under a\u00a0Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>, except where otherwise noted.\r\n\r\nEarley, P. C., & Ang, S. (2003). Cultural intelligence: Individual interactions across cultures. Stanford University Press.\r\n\r\nAng, S., & Van Dyne, L. (Eds.). (2008). Preface and Acknowledgements. In Handbook of cultural intelligence: Theory, measurement, and applications (pp. xv-xviii). M. E. Sharpe; pg. xv.\r\n\r\nAng, S., & Van Dyne, L. (Eds.). (2008). Conceptualization of cultural intelligence definition, distinctiveness, and nomological network. In Handbook of cultural intelligence: Theory, measurement, and applications (pp. 3-55). M. E. Sharpe.\r\n\r\n<\/div>\r\n<\/div>\r\n ","rendered":"
\n

One buzzword in the business world is \u201ccultural intelligence,\u201d which was introduced to the scholarly community in 2003 by P. Christopher Earley and Soon Ang. In the past decade, a wealth of research has examined the importance of cultural intelligence during interpersonal interactions with people from other cultures. Cultural intelligence (CQ)<\/strong> is defined as an \u201cindividual\u2019s capability to function effectively in situations characterized by cultural diversity\u201d (Earley & Ang, 2008).<\/p>\n

Download a\u00a0PDF version<\/a>\u00a0of this assessment\u00a0<\/em><\/p>\n

Four Factors of Cultural Intelligence<\/h2>\n

In their original study, Earley and Ang argued that cultural intelligence is based on four distinct factors: cognitive, motivational, metacognitive, and behavioral dimensions. Before continuing, take a minute and complete the Cultural Intelligence Questionnaire in the table below:<\/p>\n

In their original study, Earley and Ang argued that cultural intelligence is based on four distinct factors: cognitive, motivational, metacognitive, and behavioral dimensions. Before continuing, take a minute and complete the Cultural Intelligence Questionnaire in the table below:<\/p>\n

Instructions<\/strong><\/h3>\n

Read the following questions and select the answer that corresponds with your perception. Do not be concerned if some of the items appear similar. Please use the scale below to rate the degree to which each statement applies to you.<\/p>\n\n\n\n\n\n
\n

Strongly Disagree<\/strong><\/p>\n<\/td>\n

\n

Disagree<\/strong><\/p>\n<\/td>\n

\n

Neutral<\/strong><\/p>\n<\/td>\n

\n

Agree<\/strong><\/p>\n<\/td>\n

\n

Strongly Agree<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n

\n

1<\/strong><\/p>\n<\/td>\n

\n

2<\/strong><\/p>\n<\/td>\n

\n

3<\/strong><\/p>\n<\/td>\n

\n

4<\/strong><\/p>\n<\/td>\n

\n

5<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

_____1. When I\u2019m interacting with someone from a different culture, I know when I use my knowledge of that person\u2019s culture during my interactions.<\/p>\n

_____2. When I interact with someone from a culture I know nothing about, I have no problem adjusting my perspective of their culture while we talk.<\/p>\n

_____3. During intercultural interactions, I am well aware of the cultural knowledge I utilize.<\/p>\n

_____4. I always check my knowledge of someone from another culture to ensure that my understanding of their culture is accurate.<\/p>\n

_____5. During my intercultural interactions, I try to be mindful of how my perceptions of someone\u2019s culture are consistent with or differ from reality.<\/p>\n

_____6. I pride myself on knowing a lot about other people\u2019s cultures.<\/p>\n

_____7. I understand the social, economic, and political systems of other cultures.<\/p>\n

_____8. I know about other cultures\u2019 religious beliefs and values.<\/p>\n

_____9. I understand how daily life is enacted in other cultures.<\/p>\n

_____10. I know the importance of paintings, literature, and other art forms in other cultures.<\/p>\n

_____11. I enjoy reaching out and engaging in an intercultural encounter.<\/p>\n

_____12. I would have no problem socializing with people from a new culture.<\/p>\n

_____13. Although intercultural encounters often involve stress, I don\u2019t mind the stress because meeting people from new cultures makes it worth it.<\/p>\n

_____14. I would have no problems accustoming myself to the routines of another culture.<\/p>\n

_____15. I enjoy being with people from other cultures and getting to know them.<\/p>\n

_____16. I know how to interact verbally with people from different cultures.<\/p>\n

_____17. I know how to interact nonverbally with people from different cultures.<\/p>\n

_____18. I can vary my rate of speech if an intercultural encounter requires it.<\/p>\n

_____19. I can easily alter my behaviors to suit the needs of an intercultural encounter.<\/p>\n

_____20. I can alter my facial expressions if an intercultural encounter requires it.<\/p>\n<\/div>\n

Scoring:<\/strong><\/p>\n

Add items 1-5 (Intercultural Understanding) = _____________<\/p>\n

Add items 6-10 (Intercultural Knowledge) = ________________<\/p>\n

Add items 7-15 (Intercultural Motivation) = _________________<\/p>\n

Add items 16-20 (Intercultural Behavior) = _________________<\/p>\n

Interpreting Your Scores:<\/strong><\/h3>\n

Scores for each factor (intercultural understanding, intercultural knowledge, intercultural motivation, and intercultural behavior) can be added to get a composite score. Each of the four factors exists on a continuum from 5 (not culturally intelligent) to 25 (highly culturally intelligent). An average person would score between 12 and 18.<\/p>\n

Based on:<\/strong><\/h3>\n

Van Dyne, L., Ang, S., & Koh, C. (2008). Development and validation of the CQS: The Cultural Intelligence Scale. In S. Ang & L. Van Dyne (Eds.),\u00a0Handbook of cultural intelligence: Theory, measurement, and application\u00a0<\/em>(pp. 16-38). Armonk, NY: M. E. Sharpe.<\/p>\n

Cognitive CQ<\/h2>\n

First, cognitive CQ involves knowing about different cultures (intercultural knowledge). Many types of knowledge about a culture can be relevant during an intercultural interaction: rules and norms, economic and legal systems, cultural values and beliefs, the importance of art within a society, etc. These different areas of knowledge involve facts that can help you understand people from other cultures. For example, in most of the United States, eye contact is significant when talking to someone. Someone may have even told you to \u201clook at me when I\u2019m talking to you\u201d if you\u2019ve ever gotten in trouble. However, this isn\u2019t consistent across different cultures at all. Hispanic, Asian, Middle Eastern, and Native American cultures often view direct contact when talking to someone superior as a sign of disrespect. Knowing how eye contact functions across cultures can help you learn more about how to interact with people from various cultures.<\/p>\n

Motivational CQ<\/h2>\n

Second, we have motivational CQ, or the degree to which an individual desires to engage in intercultural interactions and can easily adapt to different cultural environments. Motivation is the key to effective intercultural interactions. You can have all the knowledge in the world, but if you are not motivated to have successful intercultural interactions, you will not have them.<\/p>\n

Metacognitive CQ<\/h2>\n

Third, metacognitive CQ involves being consciously aware of your intercultural interactions in a manner that helps you have more effective interpersonal experiences with people from differing cultures (intercultural understanding). Knowledge about cultural differences in the world will not be beneficial if you cannot use that information to understand and adapt your behavior during an interpersonal interaction with someone from a different culture. As such, we must always be learning about cultures and ready to adjust our knowledge about people and their cultures through our interactions with them.<\/p>\n

Behavioral CQ<\/h2>\n

Lastly, behavioral CQ is the next step following metacognitive CQ, which is behaving in a manner that is consistent with what you know about other cultures (Ang & VanDyne, 2008). We should never expect others to adjust to us culturally. Instead, culturally intelligent people realize that it\u2019s best to adapt our behaviors (verbally and nonverbally) to bridge the cultural gap between people. When we go out of our way to be culturally intelligent, we will encourage others to do so.<\/p>\n

As you can see, becoming culturally intelligent involves a lot of work. As such, it\u2019s essential to spend time and build your cultural intelligence to be an effective communicator in today\u2019s world.<\/p>\n

\n
\n

References<\/p>\n<\/header>\n

\n

This section was adapted from:<\/p>\n

Chapter 6: Cultural and Environmental Factors in Interpersonal Communication<\/a>\u00a0in\u00a0Interpersonal Communication<\/a>\u00a0by\u00a0Jason S. Wrench; Narissra M. Punyanunt-Carter; and Katherine S. Thweatt\u00a0is licensed under a\u00a0Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>, except where otherwise noted.<\/p>\n

Earley, P. C., & Ang, S. (2003). Cultural intelligence: Individual interactions across cultures. Stanford University Press.<\/p>\n

Ang, S., & Van Dyne, L. (Eds.). (2008). Preface and Acknowledgements. In Handbook of cultural intelligence: Theory, measurement, and applications (pp. xv-xviii). M. E. Sharpe; pg. xv.<\/p>\n

Ang, S., & Van Dyne, L. (Eds.). (2008). Conceptualization of cultural intelligence definition, distinctiveness, and nomological network. In Handbook of cultural intelligence: Theory, measurement, and applications (pp. 3-55). M. E. Sharpe.<\/p>\n<\/div>\n<\/div>\n

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